Detect. Protect. Demonetize.
We detect and risk score websites and apps actively engaged in crime and block the advertising that funds them
- We track good ads in bad places to protect brands
- We track bad ads in good places to protect consumers
- We track fake, fraudulent and misleading ads that hurt both businesses and users
We are working to make the Internet a safer place
We take the profit out of online crime
For example, our risk profiling AI detects, dynamically scores and flags domains and apps actively engaged in IP crime. Our ad tracking technology tracks the advertising, brands and brokers that fund it.
- We protect IP owners by providing real-time IP infringement and advertising data to elevate ‘follow the money’ enforcement and track impact on pirate revenues.
- We protect brands by providing full transparency data on digital ad placement to secure ad supply chains.
- We protect ad companies by providing dynamic risk data feeds so they can block ads to pirate publishers in real-time and determine suitability of ad inventory.
Our unified platform approach demonetizes piracy.
Featured insights
White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
by Peter Szyszko•20 May 2022
Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021
Publication by the European Commission of the study on the impact of the MoU on online advertising and intellectual property rights on the online advertising market - 2020 ad monitoring exercise
by Peter Szyszko•12 August 2021
The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.
Advertising Fuels $1.34 Billion Illegal Piracy Market, Report by Digital Citizens Alliance and White Bullet Finds
by Peter Szyszko•12 August 2021
Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps
Premier League launches ‘Boot Out Piracy’ campaign in Hong Kong for a second year
by Peter Szyszko•11 August 2021
Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks
White Bullet and The European Lotteries announce partnership to fight piracy
by Peter Szyszko•22 June 2021
IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.
White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
by Peter Szyszko•16 June 2021
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
White Bullet Partners with Peer39 to Help Defund Online Piracy
by Damien Bidmead•26 May 2021
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
White Bullet partners with World Intellectual Property Organisation (WIPO) to help Prevent Piracy
by Damien Bidmead•5 May 2021
As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Streaming pirates and broadcasters have a lot in common – with one big difference
by Damien Bidmead•27 April 2021
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
Find out what our clients have to say about us
“White Bullet’s Risk Profiling and Ad Insight solutions provide unique value to our content protection efforts. By combining their sophisticated ad scanning technology and website risk profiling system, they are well-suited to provide real-time insights into how illicit markets thrive.”
Abrahim Farraj, Manager, Creative Content Protection, NBC Universal
"At Betway we follow a compliance first model across all areas of our business which is especially important when it comes to marketing. White Bullet provides us with a unique digital marketing transparency that helps ensure our advertising operations remain compliant at all times. By using their data we have been able to ensure our advertising is safe from IP infringing websites."
Betway
"White Bullet is an independent anti-piracy specialist under the TAG Certified Against Piracy self-regulatory programme, helping companies tackle ad-supported piracy. White Bullet is also a key partner in TAG’s Project Brand Integrity initiative which aims to make European brands aware of their ads on sites that infringe IP and how they can take remedial action.”
Nick Stringer, Vice President, Global Engagement & Operations at Trustworthy Accountability Group (TAG)
"Pirate streaming activity has grown significantly, outstripping downloading and sharing. The data provided by White Bullet is instrumental in informing decisions around targeting both the websites providing pirated and streamed material and the users who consume it."
Ros Lynch, Director, Copyright & IP Enforcement at UK IPO