Reports

View quarterly and occasional reports

Q4 2018 Report: 10% of All Ads on Popular IP Infringing Websites in Europe are From Major Brands

by Damien Bidmead•28 March 2019

Major brands continue to appear on IP infringing websites in significant volumes

White Bullet Q3 2018 Report: Why Are Ad Companies with IP Compliance Commitments Still Funding Digital Piracy and Counterfeiting?

by Damien Bidmead•9 November 2018

Ad Companies are Not Fulfilling their IP Compliance Commitments.

White Bullet Q2 2018 Report: Branded Ad Campaigns on IP Infringing Websites at Historically High Levels

by Damien Bidmead•2 July 2018

Advertising is often the sole source of revenue for these illegal operators, and damage is being caused to consumer confidence and brand equity by inadvertently placing ads on these illicit websites and apps. The loss of tax revenue caused by pirate and counterfeit vendors is also harming governments.

White Bullet Q1 2018 Report: Ad Exchanges Need to Play a Greater Role in Brand Safety

by Damien Bidmead•2 April 2018

Ad Exchanges Must Do More to Keep Brands Safe

White Bullet Q4 2017 Report: Brands Engaged with White Bullet See Huge Reduction in Misplaced Ads

by Damien Bidmead•1 January 2018

Brands Reduce Ad Misplacement with White Bullet

White Bullet Q3 2017 Report: Premium Brands and Malvertising Continue to Jointly Fund Digital IP Infringement

by Damien Bidmead•2 October 2017

Piracy and counterfeit Q3 2017 report: Premium Brands and Malvertising Continue to Jointly Fund IP Infringement

White Bullet Q2 2017 Report: 8% Increase in Branded Advertising Since Q1

by Damien Bidmead•3 July 2017

Branded Advertising on Pirate and Counterfeit Sites Increases in Q2

White Bullet Q1 2017 Report: 30% Increase in Advertising Found on IP Infringing Websites Since Q4 2016

by Damien Bidmead•3 April 2017

Major Brands Increasingly Found on IP Infringing Websites