In The Press

White Bullet regularly contributes to industry journals and publications, sharing our analysis and expertise. For more insights or to engage with us, find us on Linked In

White Bullet Partners with Peer39 to Help Defund Online Piracy

by Damien Bidmead • 26 May 2021 Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution.

White Bullet partners with World Intellectual Property Organisation (WIPO) to help Prevent Piracy

by Damien Bidmead • 5 May 2021 As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.

Streaming pirates and broadcasters have a lot in common – with one big difference

by Damien Bidmead • 27 April 2021 Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.

Real-Time Piracy Enforcement: The Answer to Sports Broadcasters’ Vengeful Prayers

15 March 2021 On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.

Why brands must wake up to the evolving world of online piracy

by Damien Bidmead • 12 March 2021 Digital piracy is now happening on a scale like never before.

Over 3000 Brands Protected by White Bullet’s Newly Launched Platform

by Damien Bidmead • 19 February 2021 This represents the first time that the industry can put aside static lists of pirate websites. The web does not stand still, and neither do pirates. But now it is easier than ever to locate them and stop them in their tracks.

White Bullet Launches Intellectual Property Infringement Platform to Help Combat Piracy

by Damien Bidmead • 1 January 2021 For the first time, IPIP’s users can track the financial impact of their efforts against piracy by viewing the revenues held back from pirate services. This combines with popularity and live status updates of domains and applications with which users have engaged.

Ad Disruption is the Key to Disrupting the Mother of all Black Markets

by Damien Bidmead • 23 November 2020 Live sport is the mother of all black markets, accounting for thousands of highly illegal but user-friendly domains and apps worldwide - some of them offered on a subscription basis, but very many moving stealthily towards a revenue model driven by big-brand advertising. Western sports leagues, whose content is in particularly great demand all over the world, wrestle constantly with the global appeal of their pirated content.

How ads fund football piracy

by Damien Bidmead • 8 October 2020 Widespread football piracy threatens the business of football – the role of advertisers in fuelling piracy has gone unexamined. Football piracy is rife. A third of adult English Premier League (EPL) fans (and two thirds of young ones) say they watch an illegal football stream at least once a month; illegal streaming will continue as long as advertisers continue paying for pirate attention.